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Channel Letters

Custom Channel Letters Memphis, TN

Channel letter signs are the perfect storefront sign for your business if you are looking to make a bold statement that catches eyes and mesmerizes. They are made from sturdy, durable materials and come complete with LED lights; no matter what time of day it is, you can be sure that your sign is attracting attention. Think about it: if you have an LED channel letter sign at your business, and your competitors do not, you are making more impressions after dark. It is impossible to miss!

At Sign Engine Ears, we engineer signage for businesses with a focus on converting passersby into potential customers. We have helped many businesses in Memphis, Southaven & Horn Lake and through our experience, we know what works and what doesn’t. Don’t work with a sign company you can’t trust: do your business justice and work with Sign Engine Ears. 


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What Are Channel Letters?

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Channel letters are freestanding 3D letters that create a sign when they are put together. One of the best uses of channel letters is as a storefront sign. 

Storefront channel letters add a dimensional element to your signage. People are naturally attracted to signage that pops out: it is more visually appealing. Along with having a clear message and a beautiful design, you can capture attention. It allows you to create a longer-lasting impression.

Custom Channel Letter Signs

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The more substance your signage has, the more people will remember it. With channel letters, you already get the added benefits of:

  • Lighted signage for visibility in the dark.
  • An enticing dimensional aspect.
  • Fun signage that children love.
  • Long-lasting durability.

Customizing storefront sign is a great way to flex your creative muscles and showcase the passion you have for your business. Adding a customized touch is risky if done with an inexperienced team, but can work out amazingly when done properly. 

Types of Channel Letters

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There are 4 different types of channel letters, all of which light up in different ways to create a different effect.

  • Front-lit Channel Letters
  • Halo-lit Channel Letters
  • Front and Backlit Channel Letters
  • Open Face Channel Letters

Halo-lit channel letters (or reverse channel letters, as they are also called) are where the lighting hits the letters from behind, creating a halo effect. It is a warm, inviting look that store owners love.

Front-lit channel letters are where the lighting is shone on the letter from the front. Front and back-lit letters are lit from both directions and open-face channel letters are the most unique. This is where the lighting is installed in the letters themselves and the light shines out from the face of the letters. This looks great as a marquee sign for a show.

As a business owner, we understand it can be hard to decide which option is right for you. That’s why we are here to help! We can show you all four options and review them for your location to figure out which is the best for your business in Memphis.


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Inez Walton-Dietrich
Inez Walton-Dietrich
I contacted Mr. Grant Harlow via email to request an estimate on getting a sign done for our church, in which he responded back the same day. After receiving all the information regarding the specifications and graphics for the sign; we got a beautiful sign measured, delivered and installed within a week!! And at a great price!! Mr. Harlow was professional, easy to deal with and very knowledgeable about the best material for our sign. I would definitely use this company again and I highly recommend them to others. Thank you again Sign Engine Ears for an excellent job!! Inez
Steve Ulrich
Steve Ulrich
We turned to Sign Engine Ears to procure a tablecloth display for a local school fundraising event. With their assistance and our audio, we achieved the brand visibility we were aiming for. Their help was invaluable in making our event a success! Thank you Sign Engine Ears! Steve Ulrich Wisdom Integrators
Shane Maley
Shane Maley
Sign Engine Ears did a phenomenal job on helping me advertise my Pawnshop. I give them high praise and recommendation. These guys get the job done and quick. I would definitely recommend them to anyone I know that needs signage for their business. Thanks alot guys!
Charles McClellan
Charles McClellan
It was great working with Grant on our new guest tent for our church. I would strongly recommend Sign Engine Ears. Great service and great product.
Kimberly Jones
Kimberly Jones
Blown away at how quickly they serviced our restaurant! Very professional and did an amazing job!
Steven Beitz
Steven Beitz
Quick turnaround and great results!

Your Backlit Channel Sign Manufacturer in Memphis, TN

If you are a business owner in Memphis, Southaven, Horn Lake, looking for channel letters near you, send us a message. We start with a consultation where we discuss the cost of channel letters after hearing all about your project, and then you can decide if they are right for your business: no pressure and no obligation. 

To set up a consultation or for more information, message us or call us at 662-667-4467